NetMechanic, Inc. Announces Alliance with Be Free, Inc. To Provide Web Site Marketing and Performance Tools

Be Free Launches SiteTools.Net^SM & Through Partnership with NetMechanic
Offers Affiliates Web site Improvement, Maintenance, Analysis, and Monitoring

Huntsville, AL (January 18, 2000) - NetMechanic, Inc.™ (http://www.netmechanic.com)-- the leading independent Web site maintenance, promotion and monitoring company announces a formal partnership with Be Free, Inc. (Nasdaq: BFRE), the leader in performance marketing. Be Free has partnered with NetMechanic to provide many of the powerful tools that make SiteTools.net (http://www.sitetools.net) a robust destination for Webmasters and designers of all levels and experience.

"Affiliates are always looking for ways to improve the performance of their sites," said Jeff Morgan, CEO of NetMechanic, "and that's where NetMechanic excels." NetMechanic tools help Webmasters improve site design, content and load time, offer search engine submission services and server monitoring, and are now easily accessible directly from the SiteTools.net Web site.

NetMechanic's services allow Web designers to build higher quality Web sites, lower their design costs and improve the overall experience for site visitors. Be Free has co-branded many of these tools through a partnership with NetMechanic. Leading Internet companies like Be Free have integrated NetMechanic tools, retaining their own branding and the look and feel of their Web site. This business model gives ISPs, hosting firms and design shops a service discriminator; thereby helping them attract and retain customers.

"The inclusion of NetMechanic online tools within SiteTools.net gives affiliates and potential affiliates a complete set of Internet resources to make their sites into real powerhouses - attracting new and repeat visitors to increase their success," said Gordon Hoffstein, president and CEO of Be Free, Inc.

The resulting integrated environment at Be Free's SiteTools.net is a powerful Internet site giving Web designers and affiliate Webmasters the content and tools required to build and improve their sites - all in one easy-to-use and convenient location. SiteTools.net enables free submission to 12 popular search engines (with an option of 100 engines) using NetMechanic's EngineStarter^TM. Through the use of NetMechanic's HTML Toolbox^TM, GIFBot and Server Check, SiteTools.net users can easily troubleshoot their sites, improve the load speed of their graphics and with Server Check^TM, monitor server performance.

Internet Presence Providers, Hosting Companies, Service Providers and Design Shops are attracted to NetMechanic's services based on the reputation and quality of service NetMechanic maintains.

More about NetMechanic
NetMechanic's superior online services are targeted toward Webmasters for all types and sizes of Web sites. Since most users do not have control of the computer hosting their site, existing desktop or server-based maintenance applications cannot adequately address user needs for Web site improvement and monitoring. NetMechanic addresses these concerns by monitoring and testing sites from its own strategically located remote Web servers, allowing easy setup with no software downloads.

NetMechanic provides a full range of site maintenance tools in the NetMechanic Pro subscription service and site monitoring with Server Check Pro. The primary components of the NetMechanic Pro product include Spell Check, Load Time Check, GIFBot, Link Check, HTML Check and Browser Compatibility services. These services are offered in both free trial and subscription versions that will test sites of all sizes. NetMechanic also offers Server Check Pro, a subscription service which monitors Web servers 7 days a week, 24 hours a day.

NetMechanic, an independent Internet software development firm based in Huntsville, Alabama developed the online tools provided through the NetMechanic Web site. For more information contact Cindy O'Gorman at (256) 533-0076, ext. 116 or by email at cindy.ogorman@netmechanic.com. For information regarding NetMechanic's Partners Program, contact Todd Gandy at (256) 533-0076, ext. 114, todd.gandy@netmechanic.com or visit the company's Web site at http://www.netmechanic.com.

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