NetMechanic Launches Powerful Tools to Win Top Search Engine Rankings

Search Engine Power Pack Significantly Boosts Web Site Traffic

Huntsville, AL (June 27, 2000) - NetMechanic, Inc.® (http://www.netmechanic.com), the leading independent provider of online Web site maintenance, monitoring and promotion tools, announces the debut of Search Engine Power Pack^TM, one of the most robust, intelligent online Search Engine Tools on the market. Search Engine Power Pack is easy to implement, offers advanced capabilities and knowledge and provides a complete solution for improving rankings with popular search engines. All critical tasks required for optimization and tracking are included in this dynamic suite of tools, i.e. selecting the optimum keywords, properly implementing these keywords and other pertinent information, submitting to the engines and tracking results.

Search Engine Power Pack will be launched on the NetMechanic site on June 27th. These are powerful tools that utilize an extensive proprietary knowledge base to evaluate any site and recommend simple HTML code enhancements and other key changes. Incorporating these recommendations can create significant improvements in search engine rankings and increase Web traffic. NetMechanic's Optimization Researchers have identified the key essentials to optimize Web sites for high search engine rankings and are continuously data mining and experimenting with the ranking process. Since Search Engine Power Pack is an online tool, it is constantly updated with this new information.

The Georgia Tech Graphic, Visualization & Usability Center showed through an Internet study that 87% of Web users utilize search engines to locate information online. "Small to medium size businesses that can't afford to buy advertising for their site are especially dependent on search engine traffic," says Tom Dahm, Chief Operations Officer of NetMechanic. "Anyone who's ever tried to get listed in a search engine knows that competition for a top ranking is fierce! Our goal is to provide a complete, easy-to-use search engine solution that will get results. This product will provide all the tools necessary to work your Web site to a top ranking."

Most people operating a Web site don't have the knowledge required to optimize their site to obtain top rankings within each engine. Every search engine has its own rules for determining Web site content and for assigning a ranking. While NetMechanic can't guarantee a top 10 ranking with Search Engine Power Pack, they can provide users with all the expertise and capability needed to successfully achieve a top search engine ranking.

Product Details
Power pack provides unrivaled strategic positioning features. From the first step of choosing the right key words to the ongoing analysis of search engine rankings, Search Engine Power Pack simplifies the process for the user and maximizes the outcome for the Web site. The tools included in Search Engine Power Pack provide the following capabilities:

• Through a Partnership with GoTo/Overture.com^TM, the popularity of different keywords is examined based on the number of people each month who search for those keywords.
• Meta Tags and Title Tags are created and properly inserted into the user's page to avoid coding problems that lead to search engines misreading or not reading the tags.
• Web site pages are analyzed for all key elements to determine if they are optimized for the top fifteen search engines. Recommendations are made to enhance optimization for improved site rankings with each of the different engines.
• As often as the user chooses, the Web site is submitted to the top 100 search engines and a report is generated that informs the user which search engines have accepted the site for consideration. A link is also provided to any search engine that rejected the submission, enabling the user to resubmit the site.
• Through automated weekly reports, the Web site's ranking is tracked with the top fifteen engines. In an easy to read bar chart format rankings are plotted over time.

According to NetPlus Marketing, 50% of the battle is choosing the right keyword. Search Engine Power Pack helps ensure that users start with the right keywords and continuously receive essential information as to their site's ranking and performance. With Search Engine Power Pack ongoing revisions that support Web site positioning can be made to Web site pages as search engines revise their ranking criteria.

Search Engine Power Pack is a dynamic, results-driven solution. This suite of superior site promotion tools is derived from in-depth search engine experimentation and continuous search engine research. Annual subscriptions allowing unlimited access to the four primary tools within Search Engine Power Pack will be offered at an introductory discount rate of $75.00 per year. The keyword popularity tool is also included in this subscription and is offered free to all subscribers. Users can try out free versions of the tools and also subscribe to the tools at http://www.netmechanic.com/promote.htm.

More about NetMechanic
In addition to Search Engine Power Pack, NetMechanic's HTML Toolbox^TM - Version 2.0, which was released this May, features HTML Repair^TM, an unparalleled service in Web site maintenance that, with one click will correct most common HTML errors. This comprehensive suite of site maintenance tools also includes Link Check, Spell Check, HTML Check, Load Time Check and Browser Compatibility Check.

The NetMechanic service offering is rounded out with Server Check ProTM, a subscription service that monitors and tests sites from its own strategically located remote Web servers. Regular performance summaries and a custom designed notification process provide the user with peace of mind that the server is up and running.

NetMechanic's superior online services are targeted toward small businesses, Webmasters, site designers and other Web site managers for all types and sizes of Web sites. For more information on NetMechanic contact Cindy O'Gorman at (256) 533-0076, ext. 116 or by e-mail at cindy.ogorman@netmechanic.com. For information regarding NetMechanic's services and Partner's Program, contact Todd Gandy at (256) 533-0076, ext. 114 or by e-mail at todd.gandy@netmechanic.com or visit the company's Web site at http://www.netmechanic.com. internet.com Corporation (Nasdaq:INTM), through its venture capital arm, is an equity investor in NetMechanic, Inc.

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Media are invited to demo these new tools by calling or e-mailing Todd Gandy or Cindy O'Gorman at the numbers and addresses shown above.