Improve Site Performance Increase Site Traffic Monitor Site Uptime Webmaster Resources NetMechanic Home Looking For Help? Partner Programs Privacy Policy Contact Us Press Room
NetMechanic Home LOGIN | HELP | ABOUT US | PRODUCTS | SITE MAP
NetMechanic Menu
Over 52 Million Web Pages Tested!     
 

Search for:


Your Email:

I would like to receive my newsletter in:
HTML format
Text format



Volume 8 (2005)
   September
   June
   April
   March
   January

Volume 7 (2004)
   November
   September
   July
   June
   May
   April
   March
   February (Part 2)
   February
   January (Part 2)
   January

Volume 6 (2003)
   December
   November (Part 2)
   November
   September
   August (Part 2)
   August
   July (Part 2)
   July
   June (Part 2)
   June
   May (Part 2)
   May
   April (Part 2)
   April
   March (Part 2)
   March
   February (Part 2)
   February
   January (Part 2)
   January

Volume 5 (2002)
   December (Part 2)
   December
   November (Part 2)
   November
   October (Part 2)
   October
   September (Part 2)
   September
   August (Part 2)
   August
   July (Part 2)
   July
   June (Part2)
   June
   May (Part 2)
   May
   April (Part 2)
   April
   March (Part 2)
   March
   February (Part 2)
   February
   January (Part 2)
   January

Volume 4 (2001)
   December (Part 2)
   December
   November (Part 2)
   November
   October (Part 2)
   October
   September (Part 2)
   September
   August (Part 2)
   August
   July (Part 2)
   July
   June (Part 2)
   June
   May (Part 2)
   May
   April (Part 2)
   April
   March (Part 2)
   March
   February (Part 2)
   February
   January (Part 2)
   January

Volume 3 (2000)
   December (Part 2)
   December
   November (Part 2)
   November
   October (Part 2)
   October
   September (Part 2)
   September
   August (Part 2)
   August
   July (Part 2)
   July
   June
   May
   April
   March
   February
   January

Volume 2 (1999)
   December
   November
   October
   September
   July
   June
   May
   April
   March
   February
   January

Volume 1 (1998)
   December
   November
   October
   September

 

Design Tip:
Writing "Browsable" Web Pages

by Tom Dahm,
Chief Operations Officer,
NetMechanic, Inc.

  
December 1998
Vol. 1, No. 4
 • Design Tip
 • JavaScript Tip
 • CSS Tip
  

Want to learn how to write for the Web? Here's a good rule of thumb: visitors don't read your page, they browse through it. A well written Web page should read more like a brochure or a briefing than a formal report.

If you've ever conducted a detailed review of your access logs, then you've probably learned a humbling fact: most visitors spend less than 30 seconds viewing your page. This data is confirmed by a number of Web usability studies. These studies have found that visitors scan Web pages, picking out prominent words and phrases, rather than reading them word-for-word

With the next Web site just a click away, visitors often lack the patience to read each line of your page. Your Web page should be designed to draw the reader's eyes to the most important information.

How can you accomplish this? Jakob Nielsen's excellent AlertBox column has some tips. Here are his key points.

First, cut down your page's word count. Terse pages are easier to read than long pages. Second, use one idea per paragraph. Visitors scanning Web pages often read only the first sentence of each paragraph. As a result, important ideas buried inside a paragraph are often missed. Third, use bullet lists, bold text, and sub-headings to highlight key points. Fourth, write using an "inverted pyramid" style, placing the most important ideas at the top of your page. Journalists have followed the inverted pyramid style for years.

>We could add at least one more point to this list: avoid clutter. A crowded Web page creates visual noise. There's nothing wrong with having white space on your page. Remember, the key is to draw the reader's eyes to the most important parts of the page.

Still not convinced? Try reading our alternate version of this page. We've redesigned this page to improve it's "browsability." Click here to view the changed page.

Rate This Tip:
Not Useful Useful Very Useful   

 
NetMechanic Tools
HTML Toolbox
Browser Photo
Server Check
Search Engine Starter
Search Engine Tools
GIFBot
Newsletter
HTML Tutorial and Tips
Search Engine Tutorial
Accessibility Information
Browser Problem Tutorial

Company Info
Products
About Us
Contact
Advertise
Link To Us
Jobs
Privacy Policy
Partner Programs
Press Room
RSS Feed
Support
 



Powered by Overture!

 
     
 
   
 
     


Keynote Home
Copyright © 1996-2010,
Keynote NetMechanic
All rights reserved.