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June 2002

Promotion Tip :  Promote Your Site Without Going Broke

Yahoo wants your money. LookSmart wants your money. So do Inktomi, AltaVista, Overture, and others. They're happy to list your site - if the price is right. The up-front costs of some paid inclusion programs make even prosperous Web sites cringe because a promotion campaign may take months to pay off. Learn ways to effectively promote your Web site without emptying your bank account.

Design Tip :  Appeal To Kids And Teens

There's no "single best way" to design a Web site. When you sit down to design your site, consider the abilities and preferences of your target audience. Select colors, navigation systems, and other page elements that will appeal to them. Read about techniques that appeal to different audiences.

HTML Tip :  Learn To Speak Latin

Ever visit a Web page that has an intuitive design, fast-loading graphics, and cool navigation - only to discover spelling and grammar errors that are downright bizarre? Often, those errors occur because well-meaning Web designers use special HTML characters inappropriately - or not at all. This story gives you most of the common HTML characters.