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April
2002 (Part 2)
Promotion Tip
: Search Engine Optimization - A 10 Step Program
Proper search engine optimization is a process involving several distinct steps. We'll
walk you through the steps a professional SEO follows when reviewing a site before starting an optimization
campaign. Click to learn tips to increase traffic and improve search engine positioning.
Design Tip
: Structure Directories For Easy Maintenance
Imagine a document filing system where you take every invoice, paycheck stub, and receipt
and toss it into a filing cabinet drawer with no file folders or organization system. Then try to do
your taxes. Ok, so some people really handle their finances like that, but don't treat your Web site
the same way! Web sites organized in a logical, coherent directory structure are much easier to
update and maintain. Click here to learn more.
Beginner Tip
: Beyond The Home Page
Once you've incorporated our five tips for a better home page, it's time to start working
on the rest of your site. These five pages help you inform visitors and make them feel comfortable buying
your products or services. Click here to read more on this topic.
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