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June 2003 (Part 2)

HTML Tip :  Add Emphasis With Structural Tags

Many webmasters use bold <b> or italics <i> tags to stress certain words and phrases. That does create the desired visual effect, but at a cost. With HTML formatting tags, you lose structural cues, promotional benefits, and decrease the page's overall accessibility. Use the structural tags <strong> and <em> instead. They look just the same, but work much better. Click here to learn more.

Promotion Tip :  Some Search Engines Index Flash Content

Flash is a controversial issue among Web designers. Most either love it or hate it: there seems to be no middle ground. But things are changing - albeit slowly. New products from Macromedia and new search engine technology may be shifting the debate. Designers are discovering that it is possible to add Flash to Web pages without sacrificing either accessibility or search engine promotion. Click here to read on.

JavaScript Tip :  New Browsers May Ignore Your JavaScript

Plenty of webmasters use JavaScript to create dynamic menus, user-controlled animation effects, and display information about the page. But few people realize that a common safety measure designed to hide JavaScript code from old, non-JavaScript browsers may hide the code from new browsers too! Click here to continue.