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April 2004

Promotion Tip :  Searchers Are Going Local

Online shopping puts the world at your fingertips. It's a marketplace where anyone can buy from a merchant on another continent as easily as from a merchant down the street. But that ability doesn't always translate into a surge of international orders. A large number of online shoppers are looking for merchants close to home. Can those local searchers find your site? Click here to learn more.

HTML Tip :  Identify Your Page Elements

When you're trying to slim down your HTML pages, every character counts. They also count when you're coding or maintaining a page: one misspelling in your HTML code may break the page! So why use two attributes when one will do? Consider using the ID attribute to replace the NAME attribute on your page anchors. Click here to read on.

Ecommerce Tip :  Keep Customers With Their Carts

The numbers are scary for online retailers: for every online shopper who completes her transaction, another abandons his shopping cart without ordering. So what should be a story about online success often becomes a tale of lost opportunities. Don't let your site suffer. If you know why customers abandon their carts, you can take steps to correct the problem. Click here to learn more.