Suppose you started your search engine optimization and promotion campaign a few months ago. Is it a success? Do you now have every page
in your site indexed in the top search engines? Did the campaign improve your search engine rank? How do you know?
The only way to reliably gauge the success of your search engine optimization and marketing efforts is to know where you were when you started. Know your
baseline before you begin your promotion campaign.
Visitors get annoyed when Web sites use unfamiliar terms without adequate explanation, so keep them happy with these two HTML elements:
ACRONYM and ABBR. They help you increase the accessibility and usability of your Web pages by adding additional information about technical or unusual
terms. Both are easy to add and help all visitors better understand your content.
The process of selecting colors, images, page layout, animations, etc. can be confusing when you're new to Web design. But that bewildering array
of options isn't nearly as confusing - or as important - as deciding how to display page text.
Without text, search engine spiders can't index page content. Without legible text, human visitors can't comfortably read the content and are likely to leave.
This brief primer on text size will help you decide the best way to display your page content.
