April 2005

Promotion Tip:  Create Effective Landing Pages

When you advertise your online business using Web ads or email messages, naturally your goal is to increase site traffic. But you also want to convert the new visitors into loyal customers. It's not easy, but a good landing page that builds on the ad copy can be an effective way to accomplish that goal.

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Copywriting Tip:  Explain The Benefits Of Your Features

One of your hardest tasks is writing Web page content that encourages visitors to buy your products. It isn't enough to say that you sell the "best spices on the Web" or have the "largest selection of fishing lures anywhere." You have to credibly explain to visitors why they need your product and why they should buy it from you. Use page content to sell the benefits, not the features.

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Beginner Tip:  Every Byte Counts (Towards Page File Size)

When you hear that 85% of United States residents already have broadband Internet access and that 50 million Europeans will have broadband access by 2007, you may ask yourself: "So why am I worrying about page file size, anyway?"

Because file download size is still important - to both your visitors and your bottom line.

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