Search Engine Power Pack Frequently Asked Questions

META MECHANIC

Q: What are META tags?

A: META tags are optional HTML code lines in the HEAD section of your document. They provide descriptive site information to search engines in a form invisible to browsers. The relevant attributes for search engines are the DESCRIPTION and KEYWORDS attributes.

Q: What is META Mechanic?

A: META Mechanic is an automated tool that gathers information about your Web site from you and then generates finished Title, META Keywords, and META Description tags for you already properly coded and ready for use.

Q: Why would I want to use META Mechanic?

A: Meta Mechanic is a Meta tag generator. Most search engines use META tags to score your page, so you can boost your rankings with proper Meta tags on all your pages. META Mechanic creates the right tags by asking you a few site-specific questions and then producing finished tags for your site.

PAGE PRIMER

Q: What is Page Primer?

A: Our Page Primer analyzes your page and grades it based on how well it will do in the search engines. We'll help you identify techniques that will improve your search engine ranking AND warn you about problems that could get you banned from some search engines.

Q: Page Primer gives me improvement tips. Does it also show me how to put them on my page?

A: Yes! Page Primer gives you tips on TITLE and META tags, discusses their importance, and shows you the basic HTML you need to add them to your page.

Q: How soon will I see Page Primer's results?

A: Page Primer will display your results moments after you enter the necessary information. All you need to do is complete the Page Primer information form, submit the page, then get ready to tune your web page.

Q: Do all search engines use the same criteria to rank pages? Will the same techniques work for all of them?

A: No! All search engines use different algorithms to determine page rankings. We'll give you tips on how to do well with specific popular search engines.

Q: Does Page Primer make any changes to my web site?

A: No. It provides tips on how to improve your page ranking and avoid some common mistakes.

Why do I have to enter just one page at a time? Why can't you analyze my whole site at once?

A: Each page is analyzed and graded individually because that's how search engines look at them. Search engines may penalize you if you repeat the same keywords over and over, but Page Primer helps you use targeted, content-rich keywords and phrases to draw visitors to individual pages.

Q: How do I know which keywords to enter?

A: Think about your site's focus and intended audience. Ask your customers or visitors what keywords THEY would think to use to find you. Targeted, specific keywords work the best. Instead of using the keyword "horses", consider "Quarter Horses" or "Tennessee Walking Horses". Page Primer can give you tips to better organize your page for the best ranking.

Q: Do capital letters matter in keywords?

A: A few search engines, like AltaVista, are case specific. When submitting to these engines you may want to make upper and lowercase versions of your main keywords. For other engines, lower case versions of your keywords are recommended.

Q: Should I separate the words with commas?

A: This is a big controversy. The safe answer is it doesn't hurt to have them there and commas do make the text more readable to the human. Most search engines recommend you use them, but it doesn't appear to be a requirement to do well.

Q: What components of my web page do you check?

A: Page Primer does a thorough evaluation of many page components, including:

• TITLE tags
• META tags
• Keyword frequency
• Keyword phrase frequency
• IMG tag descriptions
• Hidden text

Q: What are keywords and keyword phrases?

A: Well, it depends on who's asking.

• From the visitor's perspective: Keywords are the search phrases that visitors enter into search engines. As a developer, you should always try to determine what keywords your visitors may enter to find your site.
• From the web developer's perspective: Keywords are the search terms that you want to be indexed under. Include the KEYWORDS attribute in your META tags. Be careful though and don't repeat them too often. Many search engines will consider it spamming and may penalize your site.

Q: What are META tags?

A: META tags are optional lines of HTML code in the HEAD section of your document that can be used to describe your page. META tags provide descriptive information about your site to search engines, but in a form that isn't displayed by the browser. The relevant attributes for search engines are the DESCRIPTION and KEYWORDS attributes. Only 25% of web sites include META tags, and not all search engines use them to rank pages, but many do.

Page Primer shows you how to use META tags to effectively promote your site with the search engines that do index them.

Q: Do all search engines use META tags to rank sites?

A: Not all do because some web pages try to trick search engines by including misleading information in the keyword section. Search engines have become very good at noticing this trick however. Many will ban your site if you engage in this sort of spamming.

Even though all search engines don't index META tags, enough do to make them a worthwhile addition to your site..

QL My page uses frames. Can Page Primer still help me optimize it?

A: Yes! Some industry experts warn against frames since some search engines cannot index and rank sites that use frames. However, if your web page does use frames, Page Primer can give you helpful tips and HTML tags to include and increase your chances.

SEARCH ENGINE STARTER

Q: What is Search Engine Starter?

A: Search Engine Starter is an automated search engine submission tool. By simply answering a few questions, you can submit your site to 100 of the largest search engines on the Web.

Q: Why should I submit my site to search engines?

A: 85% of users rely on search engines to locate information on the Web. By registering your site with various search engines, you make it easier for visitors to find your site and the information that you have to offer.

Q: To which search engines does Search Engine Starter submit?

A: Search Engine Starter will submit your site to 70 top search engines and directories. Click here to see a list of sites to which we submit. If you decide to only submit to a few engines, Search Engine Starter will let you pick which specific engines you want to submit to.

Q: What do you mean by "confirmed submissions"?

A: There are a lot of search engine submission tools on the Web. But using these tools means taking a leap of faith -- they give you no feedback on whether your site was accepted for registration by the various search engines. Was the search engine able to access your site? Was the engine overloaded when your submission was made? Were you accepted for registration?

Our Search Engine Starter is the only submission tool that reports the results of your submission. If we were unable to submit your site to a particular search engine, we'll tell you why and give you a link to the search engine's submission page.

Q: What happens after I use your service?

A: Once we have completed the task of submitting your site to our list of search engines, the search engines must process those submitted pages. Some will communicate back to you and others won't, but you'll receive an email from us indicating the success or failure of each individual submission. If you receive a rejection, our email will contain a link that you can click on, which will take you to the search engine itself where you may be able to provide additional information helpful in a re-submittal.

Q: Now that my site has been submitted, that's it...right?

A: Keep in mind that registration is an on-going thing: to keep their search engines running efficiently, the engine providers will periodically clean up their databases, dropping some of the sites for a variety of reasons. Because of this, it's a good idea to check regularly (at least weekly) to verify that you are still in the search engine's database. Search for your site name in the search engine to see if you are in the search engine's database. If your site doesn't show up, or your site has been dropping in the rankings, you may want to resubmit your page.

It is always a good idea to run your page through Search Engine Page Primer before submitting your page to any search engine. The ranking algorithms that the search engines use to score your page for relevancy change frequently. As changes are identified, Page Primer is updated. We track the changes so you don't have to.

Q: Why do you ask for so much information when submitting my site?

A: We only ask for information requested by the various search engines and use it for search engine submission. We then test your URL to ensure your site can be reached, and email you to report on search engine submission process success.

Q: What will you do with my email address and information?

A: We do not sell or otherwise make available your information, except to the submission pages of the search engines. Many search engines will send you email, including advertising, as a part of submission. If you don't want to receive these select the "No" option in Part 2 of Search Engine Starter registration and we'll use a substitute address.

Q: How can I use Search Engine Starter to target only certain engines for submission? When would I want to do this?

A: If a page is ranked well in a particular search engine, you normally do not want to resubmit that page to that engine. Search engine optimizers are a superstitious lot and the conventional wisdom is "don't mess up something that is working just fine." Search Engine Starter gives you the flexibility to pick and chose which engines you want to submit to. You can submit to all 100 on the list, or just a few selected engines. This is especially handy if you have customized a particular page for a specific keyword and search engine. Search Engine Starter is very flexible. It allows you to submit a specific page in your site to a specific search engine.

The capability to select which search engines to submit to is a new feature in Search Engine Starter. When you are signing up to submit a site to the search engines, the first step is to give basic information about the site you wish to submit. After you fill out this page, hit the submit button and a page containing a checklist of 100 search engines will appear. You can either do nothing and Search Engine Starter will submit your site to all 100 engines OR you can select which engines you want to submit your site to. It is very easy and gives you, the site owner, full power over which search engines you chose to submit your site. No more blind submissions or crossing your fingers that resubmitting to a particular engine won't get you in trouble.

Q: Can't I just submit my pages to each search engine myself?

A: You are welcome to do so, but plan on it taking a lot of time. Here are the steps involved:

1. Build a list of search engines to submit to
2. Visit the first site and browse through the site to locate the submission page for that engine
3. Enter the URL of your site, your name, select the appropriate category, etc. for that site
4. Repeat steps 2 and 3 for each of the remaining sites.

(By the way, don't make any typos) Figuring five to ten minutes for each of the 12 search engines vs. five minutes total to use our tool, our free sample is saving you more than an hour of your time. And the subscription version of Search Engine Starter will save more than 8 hours of your time.

Plus, the subscription version of Search Engine Starter will save your site's information for re-submission. That makes it easier when you want to update your listing in the search engines.

Q: I submitted my site using your Search Engine submission tool. I realized I made an error ( or something has now changed on my site). Will you make these changes on the Search Engine?

A: Once your submission has been sent to the Search Engines, your information becomes property of the appropriate Search Engine(s). NetMechanic cannot change or modify any information with regards to your submission information or URL. You will need to contact the appropriate Search Engine(s) for any administrative changes that apply to your site.

Q: On April XX, 200X, my site was supposedly submitted to all the search engines on your list. I received the confirmation email with the number of days each search engine would take to index my domain. As of today, our site is not listed on any of the search engines. What's the deal? Why isn't my site on the search engine?

A: NetMechanic is not in charge of the search engines, nor do we have any administrative privileges on them. We are an agent who submits your information to the search engine for placement in their dbase.

How, where and when they place your URL is up to them. Our submission service is designed to save you the user many hours of time filling out your sites information and submitting it to EACH search engine individually. Many search engines have long backlogs and the estimated times they give for getting listed are often best case scenarios. The volume of sites being submitted to the search engines has grown geometrically in recent years and this trend will probably continue. The best advice is to continue to check search engines for your listing and keep submitting weekly until you get listed. You can also try to improve your score on the search engines by running your page through the Page Primer tool. This tool will tell you what you need to do for your page to optimize it for better search engine results. It is a component of NetMechanic's Search Engine Power Pack.

If you are displeased in the response time the search engine has provided you will need to contact them directly.

Q: How long does it take for you to submit my site and get it on the Search Engines?

A: These times vary with search engines and directories. The search engines will optimistically report a very short time, but most sites get listed within the following times:

Google	4 - 6 weeks
Lycos	4 - 6 weeks
WiseNut	6 weeks

The reality is that most search engines and directories are very backlogged and slow to get listings added to their databases. Don't be surprised if you experience waits much longer than these. You may wait over 5 months to see your site get listed on Yahoo!, if it gets listed at all.

We recommend that if your site isn't listed within the time periods above, that you resubmit your site to the search engine where you are not listed.

Q: My site was listed on a search engine last week, but now it's gone. What happened?

A: Periodically, some search engines will purge outdated URL information, and occasionally an active site will inadvertently be removed. We recommend that you check weekly to verify your site is still in a search engine's database and to resubmit your site if it suddenly disappears from the search engine listing or starts to drop in the ratings.

Do not submit your site too frequently (more than once a day), because some search engines will consider this to be "spamming" and may delete your site from their listings. You also do not want to re-submit to a search engine if you already are ranked highly. Leave success alone.

Q: I'm receiving a lot of junk email since I used your tool to submit my site. Did NetMechanic sell my email address?

A: No. Some search engines require your email address before they will accept your URL submission. Later, they may send you email information as part of the submission process. NetMechanic can't control this practice.

Although we provide the information to the search engines that is required to submit your site, NetMechanic will not sell, trade, or otherwise distribute your email address. See our privacy policy for more information.

Q: Should I submit pages from within my site, or just the home page?

A: Any page you want in a search engine should be submitted. Most spiders only do a partial crawl of your site. Don't risk the search engine spider missing important pages on your site. Submit them individually with Search Engine Starter. If your site is very large you probably cover several topics. Use Page Primer to help you optimize the pages for keywords that represent the different topics and then submit the pages to the search engines. Scoring well on different keywords increases the way customers will be able to find your site. Any page you submit to the search engine should be optimized prior to submission.

Q: How many pages can I submit from my site each day?

A: Limit submission for your site to one page a day. Some search engines restrict submission to only one URL for any 24 hour period. If you submit your site more than once during this time the search engine will ignore your submissions or even penalize your site. You can submit every page on your site if you want - just stagger your submissions and limit yourself to one page a day.

Q: What are doorway pages?

A: A doorway page is a Web page that has been optimized to rank well in the search engines for a specific keyword, and often for a specific engine. Many search engines, especially AltaVista, oppose doorway pages because of abuse in the past. There was a time where people trying to beat the system would make duplicates of pages and switch out keywords on the pages and then submit them to the search engines. This worked for awhile, but now most search engines look for nearly-duplicate pages and will consider them spam. The new way of thinking about doorway pages is to consider every content rich page on your site a doorway page. Optimize those pages for relevant keywords using Page Primer and submit them to the search engines. This is perfectly legitimate and encouraged. By optimizing your pages for relevant keywords you are helping the search engines provide relevant results to their customers.

Q: My site is not found in the search engines. Why?

A: The most common question received by NetMechanic Technical Support is Why Is My Site Not In The Search Engines? The answer to this question is best resolved by asking you....the owner and web master of your site a couple VERY important reciprocal questions. 1) Has your site been developed with DETAILED ATTENTION to relevancy of keywords (that is your keywords used frequently throughout the content of your site) and 2) Does your site have all the proper elements required by the Search Engines?

If you are creating a website or working on a site you’ve already created, the content of the site is one of the most important factors for successful search engine marketing. The pages you create should provide valuable information that references very specific terms and concepts that are unique to your website.

Text is one part of the content that is important for being found in search engines. Search engines usually read and index the first 500 words from each page they successfully crawl. The text within that span of words is one factor that helps to determine your relevance for a particular search term.

If you are successful at weaving your keywords into compelling copy (remember humans are your primary reader) you are more likely to be relevant for keyword searches. Once your site has been up and running for three months, run a report on your log files to determine what keywords people are using to find your site.

You might be surprised if the most popular keywords that do find your site don’t match up to keywords you already had in mind and were using. The web is a great educator about how to succeed. Your site might be very popular for search terms that you hadn’t thought of when you built it.

When people use search engines, they aren’t typing in generic terms that are hard to define and measure like “computers” or “printers”. People use search engines for very specific names and phrases, terms like “Inkjet printer cartridge refills”.

You wouldn’t have thought to include that specific phrase in your content because it doesn’t read very well. But if all those words are located in a web page carefully constructed to highlight keywords that are known to produce traffic, the likelihood that you will appear in a search result for a very specific search improves.

You must be diligent in understanding how people are getting to your site and focus on providing quality content that is geared towards the audience that is trying to find you. Be as specific as you can. You’ll improve the quality and quantity of visitors you get from search engines.

It’s also important to understand that you cannot trick the search engines. Flooding the engines with multiple versions of the same page, repeating the same term over and over – these tactics will only lead to negative traffic from search engines and the likelihood that your site could be banned from being listed in a search engine.

The MOST COMMON theme and associating factor that all the Search Engine authorities strongly emphasized is RELEVANCY of keywords and QUALITY OF CONTENT. The follow is a list of MUSTS your site has got to have if you hope to have ANY level of success in the engines.

1) Is my Meta title tag (unique) the first tag on all my pages? Is it followed by my Meta keyword tag and description tag only?
2) Is information on my page content rich with lot's of text that frequently use my desired keywords?
3) Do each of my pages have only ONE common theme per page?
4) Did I effectively use my keywords and keyword phrases throughout my pages content for keyword frequency requirements?
4) Does each page have only 2-3 keywords for the individual pages theme?
5) Is my page HEAVY with HTML text and few pictures? Is my wording outside images, buttons and banners?
6) Do I have two forms of navigation so the search engines can successfully spider my site?

If your site is not developed paying close attention to the above elements you can expect to NOT have great success in the search engines. The days of simply creating a web site, submitting your site once or twice and being placed in the engines are long past. Today there are certain elements - requirements your site MUST HAVE to be successfully placed in the search engines. These requirements are much more stringent than they use to be and can be the difference between you getting in the search engines or not be placed at all. Its important to remember search engines require certain types of formats from a site and certain types of data from your pages. If your web site is developed properly and feeds the search engines with the proper information, your site will be indexed and listed. If your site IS NOT developed properly and provide the SE's the right information (text data) you wont be successfully spidered and indexed. IT'S JUST THAT SIMPLE.

Once your web site is optimized, NetMechanic is the agent that sends the information YOU DESIRE for the search engines put in their dbase. Without software such as ours getting your information to the search engines will take you many, many hours. How, when or where they place your site or the time it take for your site to post is completely up to the individual search engine. No one can escalate this process but the individual search engines themselves. Once they accept your information from us, it now belongs to them and what, how and when they choose to do something with it is up to them. NetMechanic has no administrative privileges on their servers. We are simply the agent that delivers your information to them. Our software gets your data to the engines in approximately 15-45 minutes, but this is only the first step in the process.
YOU MUST continue to submit your site weekly until you start coming up on the search engines. After several submissions the search engines will come back to your site and verify the information you sent to them is truly reflective of your site. They check all of the required elements discussed above and will index your site accordingly. If you do not have the required elements, you can't expect to have favorable indexing and placement on the engines. Assuming you do get placement, once your site starts appearing in the engines we recommend that you perform a maintenance submission once every 2-3 months. Without maintenance submissions you might find your site falling in the rankings or being deleted all together. Remember, the search engines have several dbase that they maintain. These engines dbases don't always mirror one another. You may not show up on one dbase machine while doing a query for your keywords, then do another and find yourself 9th on a different machine.

If you have all of your elements in place, your site is optimized for the search engines and you perform the recommended submission you'll slowly start to see your site appear in the search engines. If your site is in a highly competitive area on the web, (greeting cards, art, shopping site, computers, etc.) you may find preferred placement may take a little longer. Chances are the competitors that are being placed ahead of you have their web site optimized for submission and/or have been at the submission game longer than you.

If you don't have your site optimized for the search engines TAKE THE TIME TO DO IT. It may take you several hours, but the pay off will be worth it. It could be the difference between placement and not being placed at all. If you've purchased Power Pack this software will help you optimize, submit and track your web site. Make sure you follow the directions very carefully. If you do not know how to work through HTML and need assistance optimizing your site feel free to let me know.

Here are a few more links found on the NetMechanic site that might aid you in your optimization tasks.

• http://www.netmechanic.com/powerpack/info/info1.htm
• http://www.netmechanic.com/powerpack/help_tutorial.htm
• http://www.netmechanic.com/conference/search-engine-optimization.htm

Q: What do the plus (+) and minus (-) mean on my weekly report?

A: The plus means we have found your website in the top 40 positions on the keywords you have identified. The minus means we have not found your site based on the keywords you have identified.

Q: How often should I submit my site?

A: If your site that is not listed in the search engine's database - submit weekly until it appears in the listing. If you're doing well in a search engine, don't resubmit the page to that engine. Track performance with Search Engine Tracker, but only resubmit if your site drops from the database or drops drastically in the rankings.

SEARCH ENGINE TRACKER

Q: What is Search Engine Tracker?

A: Search Engine Tracker monitors your web site's position on the top 15 search engines. We track multiple keyword search terms and send you a weekly status report that displays your current rank and ranking history. Also, you receive a special alert if your page drops out of the Top 40.

85% of Internet users locate pages through search engines, so listings are critical. However, users are rarely patient enough to scroll through more than 30 or 40 listings. You not only have to get listed, you have to be ranked highly to succeed.

Q: My report is huge! Can I just get a quick snapshot if I don't have time to analyze the report completely?

A: Yes, you can use the Executive Summary report for a quick scan to see your search engine ranking by keyword. For more detailed information use the Search Engine Report tool. You can also customize your Search Engine Report to query only a few search engines or keywords.

Q: How do I know which keywords to track?

A: Unfortunately, there are no set guidelines. The answer is based entirely on your site focus and organization.

Q: Are my keywords case sensitive?

A: Search Engine Tracker is case sensitive when checking your rank in those search engines which are pay attention to capitalization; Search Engine Tracker ignores capitalization when checking search engines that aren't case sensitive.

For example, if you tell us to track both the keyword phrases "Quarter Horse" and "quarter horse," we will report the same results for each phrase for search engine that aren't case sensitive. For AltaVista, on the other hand, these two phrases may have different results, since AltaVista is case sensitive.

Q: How often does Search Engine Tracker check my site's rank?

A: Search Engine Tracker queries the search engines weekly and sends you a ranking report. If your site drops out of the top 40 on any of the search engines, we will send you a special alert in addition to your regular status report.

Q: There are hundreds of search engines. Why does Search Engine Tracker only monitor 15?

A: We monitor the 15 largest search engines since they account for more than 90% of all web search engine traffic. It's critical that you be ranked in the top engines.

Q: Why don't we track all 100 of the search engines we submit to with Search Engine Starter?

A: Search Engine Optimization is a time consuming job. It simply isn't cost effective to try to optimize your site for every search engine in existence.

Q; Do you email my results or do I have to log into the site to check them?

A: You receive a weekly email from us, but of course you can log into your account at any time to view your rankings and other information about your site.

Q: Why does my rank change from week to week?

A: First, since other people are also submitting their sites to the major search engines, another site may displace you. This is a fact of life on the Internet, and a major reason why you should regularly review your page's ranking, revise the pages when necessary, and re-submit them to boost your ranking.

Second, you may have modified pages in your site and changed pages so that they don't score as well in a particular search engine. Even if you don't submit these pages to a search engine, many engines periodically re-index your site, so these changes will eventually reflect on your ranking. This is one reason why, if you have a page that already scores well in many search engines, it's best to leave the page as it is until you ranking starts to drop.

Third, some search engines include a feedback mechanism where search results are weighted based on the number of people who previously found the result relevant. For example, someone searches for "horses" and finds your Web page listed in the top 10 results. If they click on the link to your site, the search engine boosts its score for your page slightly, so that the next time someone searches for "horses" your page will score just a little bit better. Over time this can change your ranking, even if nothing else in the search engine changes.

Fourth, each search engine actually consists of several databases residing on several different computers. These databases aren't exact mirrors of each other, and so your site may have one ranking in one database and another, different ranking in another database. This difference can sometimes cause dramatic changes in your ranking. If your site scores very well one week, and then suddenly drops out of the top 40 results entirely, there's a good chance that the search engine's database has changed.

If this happens to you, the best approach is to re-submit your site to the search engine. Periodic re-submission can help ensure that you're pages are in all copies of a search engines database. A good rule of thumb is to re-submit your site once per month.

Q: Search Engine Tracker says my page ranks #10 in a search engine, but when I check it, my page ranks #8. Why is that?

A: This is again caused by the fact that each search engine actually consists of several databases residing on several different computers. These databases aren't exact mirrors of each other, and so your site may have one ranking in one database and another, different ranking in another database.

When someone visits a search engine, the engine determines which database will be used to serve that visitor. If there are significant differences between the search engine's database, two people can visit the site at different times, and see different search results.

Once again, the best solution to this problem is to periodically re-submit your site to the search engine to ensure that the same versions of your pages are listed in each database.

Q: What if I'm not listed on the search engines? Do I still get a report?

A: We only track the top 40 results from each search engine. If your site isn't listed in the top 40 in any search engines, therefore aren't able to show your ranking history. However, we will still send you a weekly report letting you know that you haven't yet appeared in the top 40 in any search engines.

Q: Does Search Engine Tracker help me improve my rankings?

A: No. Search Engine Tracker is a search engine-tracking tool only However, you can use the other tools in your Search Engine Power Pack to optimize your page for the search engines.

Q: Does Search Engine Tracker give me a report for each keyword so that I know which ones rank the highest?

A: Of course! Search Engine Tracker allows you to track up to 20 different keywords. Your report will list all ranked keywords in the search engines. If a keyword you listed isn't reported, then that keyword doesn't rank in the top 40.

For example, if you want to track the keywords "vegetarian recipes" and "Chinese vegetarian recipes", your report will give you separate ranking information for each of them if they rank in the top 40.

Q: Your Search Engine Starter report shows that the search engines accepted my site, but Search Engine Tracker says my site isn't listed anywhere. Why?

A: Keep in mind that Search Engine Starter can only report whether your site was accepted for submission. Even if your site was successfully accepted, it typically takes several weeks for it to appear in a search engine.

This is, unfortunately, a fact of life when dealing with search engines. We recommend waiting a month for your site to appear, and then re-submitting it if it still hasn't appeared.

Q: Why does my page rank well in some search engines, but badly in others?

A: Each search engine uses its own rules to determine how relevant a page is to a given search query. Since these rules vary widely from one search engine to another, it's virtually impossible to build a Web page that will rank in the Top 10 across all search engines.

In fact, the characteristics that help a page perform well in one search engine may cause it to be penalized in another search engine. In addition, load pages with many keywords may dilute that pages relevance for anyone of those keywords.

This the main reason why Search Engine Optimization consultants often build "gateway" pages. Gateway pages are pages built expressly for submission to a specific search engine. These pages are optimized to perform well in that one search engine, and typically emphasize a single keyword or phrase. Click here to learn more about Gateway pages.

Why can't I get my site in the Top 10 on all the search engines? What is normally considered a success in Search Engine Optimization?

Search Engine Optimization consultants consider a page successfully optimized if it ranks in the Top 30 on at least one search engine.

As a rule, if a particular page in your site ranks in the Top 40 on 3-4 search engines, this page is performing very well.

Q. What is normally considered a success in Search Engine Optimization?

A: SEO consultants consider a page successfully optimized if it ranks in the Top 30 on at least one search engine. Or, if a particular page in your site ranks in the Top 40 on 3-4 search engines, this page is performing very well.

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